Brigham's Ice Cream - Ice Cream

Ice Cream

Today, Brigham's ice cream products and Élan Frozen Yogurt are sold at grocery stores and supermarkets throughout New England. Brigham's offers its premium ice cream and sherbet in 21 flavors, as well as five seasonal specialty flavors. Élan Frozen Yogurt offers six low fat all natural flavors. They are well known for some of their original flavors including the Big Dig Ice Cream flavor, Raspberry Lime Rickey Sherbet and Irish Coffee. In 2004 Brigham's celebrated its 90th anniversary with the introduction of the new Reverse the Curse Ice Cream Flavor. The next year, after the Boston Red Sox won the World Series, Reverse the Curse, was renamed Curse Reversed by a New England-wide election. Later, it was renamed Dice-Kream, after Daisuke Matsuzaka joined the Red Sox. The new flavor's launch became the most successful in Brigham's history. Nevertheless, Brigham's signature flavor remains Vanilla. Consistently the number one selling ice cream in the Boston area, vanilla remains a Brigham's trademark. Although November and December are traditionally the worst months for ice cream retail sales, these are the months when Brigham's has its highest sales. This is largely attested to the desire for vanilla ice cream during the holidays.