Inspiration and Motivation
Hoberman says his mentors have been his father, and South African grandfather Leonard Shawzin who built an empire of over 650 clothes shops from a single store. He credits his entrepreneurial drive to the business successes of his father and grandfather, and says the catalyst for him starting his own business was being fired from his first job in investment banking for being "a prima donna".
Hoberman has stated that he believes what makes a business successful is passion; in an interview with BBC 'The Bottom Line', he states his belief that the most successful small businesses are those where the founders remain passionate about their business, and are themselves part of their target market. He believes that by building a business to offer a solution to a problem you have yourself – as he did with lastminute.com and mydeco.com – founders stand a greater chance of remaining passionate and being successful.
Read more about this topic: Brent Hoberman
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