Changes To Old Token-based System
MARTA's Breeze allows riders to load money on the card for use over time, and to add 7- and 30-day passes that are not fixed to a calendar period. The system provides a better way for MARTA to analyze transit patterns, allowing for schedule changes to suit demand, and free up more staff to work directly with customers in stations. Breeze also helps prevent fare evasion, which in previous years cost an estimated US$10 million annually.
The upgrade to Breeze also resulted in a complete replacement of all fare gates and token-based system. The previous system was subject to entrance without payment, as a low turnstile permitted "turnstile jumping" and a handicapped gate could easily be opened by reaching over to push the exit bar. Moreover, there had been instances where the turnstile mechanisms would be deteriorated such that some people could forcefully advance the turnstiles with their bodies. The new system offers taller gates and cannot be opened from the outside without first paying.
Read more about this topic: Breeze Card
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