History
Disc Jockey Helen Leicht created, hosted and produced an early version of Breakfast with the Beatles on WIOQ in Philadelphia beginning in 1976 and running through 1989; when WIOQ changed formats, Leicht moved the program to station WMGK. Disc jockeys and program directors at other stations picked up the idea and variations on a Beatles-themed programming block appeared throughout the US. The concept proved a good fit for morning programming (particularly on weekends) and so the Breakfast name, or a variant, was often used. The all-Beatles format was further popularized by such nationally syndicated programs as Ticket to Ride, hosted by Scott Muni in the 1980s.
It is a reflection of the cultural influence of the Beatles that radio stations have been able to sustain this format, sometimes running daily, for at least 25 years.
Read more about this topic: Breakfast With The Beatles
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