Breakfast With The Beatles - History

History

Disc Jockey Helen Leicht created, hosted and produced an early version of Breakfast with the Beatles on WIOQ in Philadelphia beginning in 1976 and running through 1989; when WIOQ changed formats, Leicht moved the program to station WMGK. Disc jockeys and program directors at other stations picked up the idea and variations on a Beatles-themed programming block appeared throughout the US. The concept proved a good fit for morning programming (particularly on weekends) and so the Breakfast name, or a variant, was often used. The all-Beatles format was further popularized by such nationally syndicated programs as Ticket to Ride, hosted by Scott Muni in the 1980s.

It is a reflection of the cultural influence of the Beatles that radio stations have been able to sustain this format, sometimes running daily, for at least 25 years.

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