Bread (band) - Beginnings and Fame

Beginnings and Fame

Before forming Bread, Gates had worked with Royer's previous band, The Pleasure Fair, producing and arranging the band's 1967 album, The Pleasure Fair. Royer then introduced Gates to his songwriting partner, Griffin, and the trio joined together in 1968 and signed with Elektra Records, choosing the name "Bread" in 1969. The group's first single, "Dismal Day", was released in June 1969 but did not chart. Their debut album, Bread, was released in September 1969 and peaked at No. 127 on the Billboard 200. Songwriting on the album was split evenly between Gates and the team of Griffin-Royer. Jim Gordon, a session musician, accompanied the band on drums for the album.

Bread became a quartet with their second album, On the Waters (peaking at No. 12 on the Billboard 200), bringing in Botts as drummer. This time their efforts quickly established Bread as a major act with the Billboard Hot 100 No. 1 hit "Make It with You" in 1970. "Make It with You" would be Bread's only No. 1 on the Hot 100.

For their next single, they released a re-recorded version of "It Don't Matter To Me", a Gates song from their first album. This single was a hit as well, reaching No. 10. Bread began touring and recording the 1971 album titled Manna (#21), which included the Top 5 hit single, "If". As with the first album, songwriting credits were split evenly between Gates and Griffin-Royer.

Royer left the group after three albums, although he would continue to write with Griffin, and was replaced by Larry Knechtel, a leading Los Angeles session musician who had played piano on Simon & Garfunkel's "Bridge Over Troubled Water" single in 1970. In January 1972 Bread released Baby I'm-a Want You, their most successful album, peaking at No. 3 on the Billboard 200. The title song was established as a hit in late 1971 before the album was released, also hitting No. 3. Follow-up singles "Everything I Own" and "Diary" also went Top 20. The next album, Guitar Man, was released ten months later and went to No. 18. The album produced three Top 20 singles, "The Guitar Man" (#11), "Sweet Surrender" (#15), and "Aubrey" (#15), with the first two going to No. 1 on Billboard's adult contemporary chart.

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