Release
The film was initially set for release on June 15, 2012, but it was later changed to June 22, 2012. On April 3, 2012, Pixar screened the film's first thirty minutes, and it received a positive reaction by its screeners. The film premiered on the last day of the Seattle International Film Festival on June 10, 2012. It had its Australian premiere on June 11, 2012, at the Sydney Film Festival, and had its domestic premiere on June 18, 2012, at Hollywood's Dolby Theatre as part of the Los Angeles Film Festival, its European premiere was at the Taormina Film Festival on Sicily on June 23, 2012, and its British premiere at the Edinburgh International Film Festival on June 30, 2012.
In the United States and Canada, Brave is the first feature-length film to use the Dolby Atmos sound format. Almost half of the 14 theaters set up to show the film in Atmos are in California (Burbank, Century City, Fremont, Hollywood, San Francisco, and Sherman Oaks), with the others located in seven states (Lake Buena Vista, Florida; Kansas City, Missouri; Paramus, New Jersey; Las Vegas, Nevada; Chicago; West Plano, Texas; Vancouver, Washington) and in Toronto, Ontario. It was released in other theaters with Dolby Surround 7.1. In total, it was released in 4,164 theaters, a record-high for Pixar, which was previously held by Cars 2 (4,115 theaters). 2,790 of the theaters included 3D shows.
Read more about this topic: Brave (2012 Film)
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