"Entertainmented Brand" Controversy
In 2011, Troy Hitch, creator of You Suck at Photoshop and creative director at Proximity Branded Entertainment, started a separate "Entertainmented Brand" movement, urging that entertainment should be placed first and foremost, with the brand's role being secondary to the viewer experience. Inspired by Hitch's falling out with Doug Worple, CEO of Barefoot Proximity, after co-authoring a whitepaper entitled "Branded Entertainment: Distributed Storytelling in a Digital World" during late 2010, the disagreement has since become a hotbed of debate resulting in threats to both parties and unexplained hackings of the Proximity Branded Entertainment website.
Read more about this topic: Branded Entertainment
Famous quotes containing the words brand and/or controversy:
“To a maiden true he’ll give his hand,
Hey lillie, ho lillie lallie,
To the king’s daughter o’ fair England,
To a prize that was won by a slain brother’s brand,
I’ the brave nights so early.”
—Unknown. Earl Brand (l. 67–71)
“And therefore, as when there is a controversy in an account, the parties must by their own accord, set up for right Reason, the Reason of some Arbitrator, or Judge, to whose sentence, they will both stand, or their controversy must either come to blows, or be undecided, for want of a right Reason constituted by Nature; so is it also in all debates of what kind soever.”
—Thomas Hobbes (1579–1688)