Key Problem Fields
The experience of more than 80 companies operating worldwide shows that a systematic feasibility, consistent implementation and complete control are the key problems of brand implementation. Five large stumbling blocks stand in the way of effective implementation:
- Inadequate communication
- No situation and needs analysis
- Lack of consequence
- Undefined processes
- Fragmented (organizational) structures.
Read more about this topic: Brand Implementation
Famous quotes containing the words key, problem and/or fields:
“With one day’s reading a man may have the key in his hands.”
—Ezra Pound (1885–1972)
“My problem lies in reconciling my gross habits with my net income.”
—Errol Flynn (1909–1959)
“Like a man traveling in foggy weather, those at some distance before him on the road he sees wrapped up in the fog, as well as those behind him, and also the people in the fields on each side, but near him all appears clear, though in truth he is as much in the fog as any of them.”
—Benjamin Franklin (1706–1790)