Brand aversion is an antonym of brand loyalty. It is a distrust or a dislike of products from a particular brand on the basis of past experiences with that brand and its products, similar to taste aversion.
Brand aversion usually happens after recent bad press, a mass product recall, or other poor product launches.
Famous quotes containing the words brand and/or aversion:
“Tell me what brand of whiskey that Grant drinks. I would like to send a barrel of it to my other generals.”
—Abraham Lincoln (1809–1865)
“My true friends have always given me that supreme proof of devotion, a spontaneous aversion for the man I loved.”
—Colette [Sidonie Gabrielle Colette] (1873–1954)