Brand aversion is an antonym of brand loyalty. It is a distrust or a dislike of products from a particular brand on the basis of past experiences with that brand and its products, similar to taste aversion.
Brand aversion usually happens after recent bad press, a mass product recall, or other poor product launches.
Famous quotes containing the words brand and/or aversion:
“Censorship is never over for those who have experienced it. It is a brand on the imagination that affects the individual who has suffered it, forever.”
—Nadine Gordimer (b. 1923)
“When in a serious mood, it seems to me that those people are illogical who feel an aversion toward death. As far as I can see, life consists exclusively of horrors, unpleasantnesses and banalities, now merging, now alternating.”
—Anton Pavlovich Chekhov (1860–1904)