Brand aversion is an antonym of brand loyalty. It is a distrust or a dislike of products from a particular brand on the basis of past experiences with that brand and its products, similar to taste aversion.
Brand aversion usually happens after recent bad press, a mass product recall, or other poor product launches.
Famous quotes containing the words brand and/or aversion:
“The question mark is alright when it is all alone when it
is used as a brand on cattle or when it could be used
in decoration but connected with writing it is
completely entirely completely uninteresting.... A
question is a question, anybody can know that a
question is a question and so why add to it the
question mark when it is already there when the
question is already there in the writing.”
—Gertrude Stein (1874–1946)
“Quintilian [educational writer in Rome around A.D. 100] thought that the earliest years of the child’s life were crucial. Education should start earlier than age seven, within the family. It should not be so hard as to give the child an aversion to learning. Rather, these early lessons would take the form of play—that embryonic notion of kindergarten.”
—C. John Sommerville (20th century)