Brand aversion is an antonym of brand loyalty. It is a distrust or a dislike of products from a particular brand on the basis of past experiences with that brand and its products, similar to taste aversion.
Brand aversion usually happens after recent bad press, a mass product recall, or other poor product launches.
Famous quotes containing the words brand and/or aversion:
“This brand of soap has the same smell as once in the big
House he visited when he was eight:”
—Louis MacNeice (1907–1963)
“Our aversion to lying is commonly a secret ambition to make what we say considerable, and have every word received with a religious respect.”
—François, Duc De La Rochefoucauld (1613–1680)