Brand aversion is an antonym of brand loyalty. It is a distrust or a dislike of products from a particular brand on the basis of past experiences with that brand and its products, similar to taste aversion.
Brand aversion usually happens after recent bad press, a mass product recall, or other poor product launches.
Famous quotes containing the words brand and/or aversion:
““Why does your brand so drop with blood,
Edward, Edward?”
—Unknown. Edward (l. 1–2)
“My aversion from music rests on political grounds.”
—Thomas Mann (1875–1955)