Brand aversion is an antonym of brand loyalty. It is a distrust or a dislike of products from a particular brand on the basis of past experiences with that brand and its products, similar to taste aversion.
Brand aversion usually happens after recent bad press, a mass product recall, or other poor product launches.
Famous quotes containing the words brand and/or aversion:
“The question mark is alright when it is all alone when it
is used as a brand on cattle or when it could be used
in decoration but connected with writing it is
completely entirely completely uninteresting.... A
question is a question, anybody can know that a
question is a question and so why add to it the
question mark when it is already there when the
question is already there in the writing.”
—Gertrude Stein (1874–1946)
“Our books are false by being fragmentary: their sentences are bon mots, and not parts of natural discourse; childish expressions of surprise or pleasure in nature; or, worse, owing a brief notoriety to their petulance, or aversion from the order of nature,—being some curiosity or oddity, designedly not in harmony with nature, and purposely framed to excite surprise, as jugglers do by concealing their means.”
—Ralph Waldo Emerson (1803–1882)