Boyd Coddington - Design Innovations

Design Innovations

Coddington was known for his clean, elegant designs combining old school with what was to be known as the "Boyd Look". It featured radically transformed vintage styling, but re-engineered around modern and scratch-built components at the customer's preference.

One of Coddington's signature innovations were his custom-fabricated alloy wheels, typically machined from a solid billet (block) of aluminum (an industry first). Together with John Buttera, Boyd pioneered this 'billet' machined look and applied it not only to wheels but broadly throughout the car.

In 1988, Coddington founded Boyd's Wheels, Inc., to manufacture and market these custom billet wheels. His popularization of machined billet wheels had broad impact, eventually spreading out of the hot rod world to enormously influence the popularity of custom rims within hip-hop culture. Among his many innovative designs was the ability to produce unique designs of wheels known as One-Off wheels.