The term box office bomb or flop generally refers to a film that is viewed as highly unsuccessful or unprofitable during its theatrical run, sometimes preceding hype regarding its production, cost or marketing efforts. To earn this distinction, the film must also fail to earn more than the reported cost of its production, distribution and marketing by a wide margin.
Gauging the financial success of a film is difficult, and because there is no definitive definition, what makes Box-office bomb can be very subjective. Not all films that fail to earn back their estimated costs during their theatrical runs are bombs, and the label is generally applied to films that miss earnings projections by a wide margin, particularly when they are very expensive to produce, and sometimes in conjunction with middling or poor reviews (though critical reception has nothing to do with box office performance).
Famous quotes containing the words box, office and/or bomb:
“I have simply ordered a box of maniacs.
They can be sent back.
They can die, I need feed them nothing, I am the owner.”
—Sylvia Plath (19321963)
“We need not fear excessive influence. A more generous trust is permitted. Serve the great. Stick at no humiliation. Grudge no office thou canst render. Be the limb of their body, the breath of their mouth. Compromise thy egotism.”
—Ralph Waldo Emerson (18031882)
“No country without an atom bomb could properly consider itself independent.”
—Charles De Gaulle (18901970)