The term box office bomb or flop generally refers to a film that is viewed as highly unsuccessful or unprofitable during its theatrical run, sometimes preceding hype regarding its production, cost or marketing efforts. To earn this distinction, the film must also fail to earn more than the reported cost of its production, distribution and marketing by a wide margin.
Gauging the financial success of a film is difficult, and because there is no definitive definition, what makes Box-office bomb can be very subjective. Not all films that fail to earn back their estimated costs during their theatrical runs are bombs, and the label is generally applied to films that miss earnings projections by a wide margin, particularly when they are very expensive to produce, and sometimes in conjunction with middling or poor reviews (though critical reception has nothing to do with box office performance).
Read more about Box Office Bomb: Possible Success of Flops, Studios Pushed Into Financial Ruin, Independent Films
Famous quotes containing the words box, office and/or bomb:
“You can’t stand up against me. You haven’t got the strength. You’ll do as I say. I demand that you give up this man. I demand that you send him away.”
—Muriel Box (b. 1905)
“His [the President’s] office is anything he has the sagacity and force to make it.”
—Woodrow Wilson (1856–1924)
“There are no accidents, only nature throwing her weight around. Even the bomb merely releases energy that nature has put there. Nuclear war would be just a spark in the grandeur of space. Nor can radiation “alter” nature: she will absorb it all. After the bomb, nature will pick up the cards we have spilled, shuffle them, and begin her game again.”
—Camille Paglia (b. 1947)