Boss Coffee
Boss (ボス, Bosu?) is a brand name of canned and plastic bottled coffee and coffee-flavored beverages sold by Suntory in Japan. It was released in 1992 and is one of many brands of Japanese Canned Coffee.
Boss is known for its aggressive campaigns using a jacket nicknamed Boss Jan (BOSSジャン?) as a promotional item. The brand's logo features a mustachioed, pipe-smoking man. Although most often you see the Boss logo smoking a pipe, the logo has been altered to show the man reading a newspaper or playing the saxophone. Its slogan is "SUNTORY BOSS is the boss of them all since 1992".
Japanese singers Eikichi Yazawa and Ayumi Hamasaki endorsed in the product in the 1990s and early 2000s respectively. Hamasaki appeared in commercials singing the Boss jingle, a cover of Nat King Cole's song "Love". In April 2006, Tommy Lee Jones became the spokesman for Boss. He was seen in various Boss TV commercials in Japan.
Read more about Boss Coffee: Advertising
Famous quotes containing the words boss and/or coffee:
“I have given my pain a name and call it “dog”Mit is every bit as faithful, every bit as nosey and shameless, every bit as entertaining, every bit as clever as any other dog—and I can boss it around and vent my bad moods on it, just as others do with their dogs, servants, and wives.”
—Friedrich Nietzsche (1844–1900)
“The morning cup of coffee has an exhiliration about it which the cheering influence of the afternoon or evening cup of tea cannot be expected to reproduce.”
—Oliver Wendell Holmes, Sr. (1809–1894)