Boss Coffee
Boss (ボス, Bosu?) is a brand name of canned and plastic bottled coffee and coffee-flavored beverages sold by Suntory in Japan. It was released in 1992 and is one of many brands of Japanese Canned Coffee.
Boss is known for its aggressive campaigns using a jacket nicknamed Boss Jan (BOSSジャン?) as a promotional item. The brand's logo features a mustachioed, pipe-smoking man. Although most often you see the Boss logo smoking a pipe, the logo has been altered to show the man reading a newspaper or playing the saxophone. Its slogan is "SUNTORY BOSS is the boss of them all since 1992".
Japanese singers Eikichi Yazawa and Ayumi Hamasaki endorsed in the product in the 1990s and early 2000s respectively. Hamasaki appeared in commercials singing the Boss jingle, a cover of Nat King Cole's song "Love". In April 2006, Tommy Lee Jones became the spokesman for Boss. He was seen in various Boss TV commercials in Japan.
Read more about Boss Coffee: Advertising
Famous quotes containing the words boss and/or coffee:
“When you overpay small people you frighten them. They know that their merits or activities entitle them to no such sums as they are receiving. As a result their boss soars out of economic into magic significance. He becomes a source of blessings rather than wages. Criticism is sacrilege, doubt is heresy.”
—Ben Hecht (1893–1964)
“I have measured out my life with coffee spoons.”
—T.S. (Thomas Stearns)