Rebranding
Booths has largely concluded re-branding the company. This has involved replacing the former 'Booths the grocer' image, based on green and orange; with a newer look, based upon wine, lavender, olive and saffron colours.
This has included a new store logo, new uniforms, redesigned carrier bags, and new look packaging on products to incorporate the new colours.
Booths MediaCityUK has its own black and white branding.
The rest of the Booths stores will undergo-re-branding over the next 12–18 months from May 2012, this will include new store logo inside and outside the stores, new staff uniforms, redesigned carrier bags, and new look packaging on products to incorporate the new colours and Black Booths logo.
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