Digital Comics
On January 3, 2008, BOOM! became the first comic book company to offer a digital download of a comic book on the day and date of its release, partnering with MySpace Comic Books. As a result, the first issue sold out and went to second printing. Sales on issues four and five increased.
One year later, on January 6, 2009, BOOM! teamed with MySpace Comic Books again to offer a free digital day-and-date release for Hexed along with the "5 for 500" program, sending five copies at no cost to the top 500 retailers in the direct market.
On March 23, 2011, the same day as the publication of the first issue of the comic book series based on Hellraiser, BOOM! released a free original Prelude to Hellraiser short story co-written by Clive Barker as a downloadable PDF to promote the release.
To promote the release in July 2011 of the first issue of Elric: The Balance Lost, BOOM! published the Elric Free Online Prelude featuring a free eight-page web comic.
In anticipation of the opening of the film Rise of the Planet of the Apes, BOOM! serialized a free digital comic story that served as a prelude to the film.
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