Bonnie Raitt - Commercial Success

Commercial Success

1977's Sweet Forgiveness album gave Raitt her first commercial breakthrough when it yielded a hit single in her cover of "Runaway." Recast as a heavy Rhythm and Blues recording based on a rhythmic groove inspired by Al Green, Raitt's version of "Runaway" was disparaged by many critics. However, the song's commercial success prompted a bidding war for Raitt between Warner Bros. and Columbia Records. "There was this big Columbia – Warner war going on at the time", recalled Raitt in a 1990 interview. "James Taylor had just left Warner Bros. and made a big album for Columbia...And then, Warner signed Paul Simon away from Columbia, and they didn't want me to have a hit record for Columbia — no matter what! So, I renegotiated my contract, and they basically matched Columbia's offer. Frankly the deal was a really big deal."

Warner Brothers held higher expectations for Raitt's next album, 1979's The Glow, but it was released to poor reviews as well as modest sales. Raitt would have one commercial success in 1979 when she helped organize the five MUSE (Musicians United for Safe Energy) concerts at Madison Square Garden in New York City. The shows spawned the a three-record gold album as well as a Warner Brothers feature film, No Nukes. The shows featured co-founders Jackson Browne, Graham Nash, John Hall, and Raitt as well as Bruce Springsteen, Tom Petty and the Heartbreakers, The Doobie Brothers, Carly Simon, James Taylor, Gil Scott-Heron, and numerous others.

For her next record, 1982's Green Light, Raitt made a conscious attempt to revisit the sound of her earlier records. However, to her surprise, many of her peers and the media compared her new sound to the burgeoning New Wave movement. The album received her strongest reviews in years, but her sales did not improve and this would have a severe impact on her relationship with Warner Brothers.

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