Bonnaroo Music Festival - Economy

Economy

On January 10, 2007, Bonnaroo organizers Superfly Productions purchased a major portion of the site where the annual music festival is held. The purchase of 530 acres (2.1 km2) encompassed all of the performance areas and much of the camping and parking area used for the annual festival; the festival will continue to lease another 250 acres (1.0 km2) that currently serve as additional parking and camping. Since its inception, Bonnaroo has contributed more than $1 million directly to Coffee County organizations. In addition to annual charitable contributions, the festival's activities provide annual revenue to the county. Measured in a 2005 study, the economic impact of the event on Coffee County was more than $14 million in business revenues and more than $4 million in personal income. The Bonnaroo music festival makes most of its income from the fans.

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