The American Idol Effect
In 2003 Bolt was the official message board for Fox's American Idol during the second season. This created a swarm of new members signing up to talk only about American Idol. This did not sit well with the veterans, as the quality of discussion on the site greatly dwindled. FOX later created and maintained their own message boards for the third season, but cross promotion still continued with AI sponsored quizzes, avatars, and badges. By the fourth season, the cross promotion was gone, but the message boards were still created and maintained. There were no message boards created for the fifth season of American Idol.
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