Body For Life
Body for Life (BFL) is a 12-week nutrition and exercise program, and also an annual physique transformation competition. It was created by Bill Phillips, a former competitive bodybuilder and owner of EAS, a manufacturer of nutritional supplements. It has been popularized by a bestselling book of the same name.
The first annual Body for Life competition was held in 1996. (It was then called the "EAS Grand Spokesperson Challenge".) Entrants write about their experience of the program, and send this to EAS along with their 'before' and 'after' swimsuit photos. Prizes vary each year, but in 2005 the first prize was US$1,000,000. Since, it has gone down significantly with the last payment being US$25,000 for the past few champions. Most recent champions include 2008 Grand Champions Emily Alvers and Colby Knight.
Body for Life makes use of principles that have been widely known in bodybuilding. Its differences are in the way it has been packaged and marketed so as to appeal to consumers and be understood by the public. It supports an extensive ancillary industry of gyms, nutritionists and personal trainers.
Read more about Body For Life: Exercise, Diet, Body For Life Books and Videos
Famous quotes containing the words body for, body and/or life:
“Nought cared this body for wind or weather
When Youth and I lived in’t together.”
—Samuel Taylor Coleridge (1772–1834)
“The whole body of what is now called moral or ethical truth existed in the golden age as abstract science. Or, if we prefer, we may say that the laws of Nature are the purest morality.”
—Henry David Thoreau (1817–1862)
“There is something else which has the power to awaken us to the truth. It is the works of writers of genius.... They give us, in the guise of fiction, something equivalent to the actual density of the real, that density which life offers us every day but which we are unable to grasp because we are amusing ourselves with lies.”
—Simone Weil (1909–1943)