Bobbejaan Schoepen - Entrepreneurship

Entrepreneurship

Bobbejaanland evolved from 1975 onwards into a fully fledged amusement park. Schoepen focused his attention solely on the business aspect of the park, slowly pushing his musical career into the background. His performances became a rarity but Bobbejaanland, which he operated with his family, developed into one of the top amusement parks in the Benelux region.

In the mid-80’s the shows became more streamlined, and oriented toward a more international audience. The amusement park finally dominated the cabaret, and the entrepreneur the artist. He did continue singing, albeit with more streamlined shows, which inevitably gave way to the routine of the amusement park.

At a certain point my performances no longer had anything artistic about them. I received a phone call from my wife five minutes before I had to go on stage: ‘Two busses of Germans, one bus of Danes and three busses of Spaniards’. And then I adapted my show to suit them. There was no room for sentiment in Bobbejaanland. It was work, work, and more work in order to keep the business profitable. Sixteen hours a day, seven days a week. We employed four-hundred people who had to be paid every month.