Bob Basche is a former Emmy Award-winning associate producer for NBC's Sportsworld. Basche, who also served as head of talent and on-air promotion, is credited for coining the term "Breakfast at Wimbledon," which is used to promote the first live broadcast of the Wimbledon Finals in the early morning time slot. Basche also played a key role in developing NBC's on-air talent roster, including Bryant Gumbel, Dick Enberg and Bob Costas.
Prior to NBC Sports, Basche worked for the men's ATP Tour and the LPGA, where he served as that organization's first director of public relations. He also worked as the communications director for the Philip Morris sports group's Virginia Slims Tennis Tour.
A graduate of the University of Notre Dame who served as a Naval officer during the Vietnam War, Basche joined Connecticut-based sports marketing firm Millsport LLC as executive vice president and managing partner in 1982. Today, he serves as chairman of Millsport, a division of The Marketing Arm.
Famous quotes containing the word bob:
“It was because of me. Rumors reached Inman that I had made a deal with Bob Dole whereby Dole would fill a paper sack full of doggie poo, set it on fire, put it on Inman’s porch, ring the doorbell, and then we would hide in the bushes and giggle when Inman came to stamp out the fire. I am not proud of this. But this is what we do in journalism.”
—Roger Simon, U.S. syndicated columnist. Quoted in Newsweek, p. 15 (January 31, 1990)