Bo Knows

Bo Knows

"Bo Knows" was an advertising campaign for Nike cross-training shoes that ran in 1989 and 1990 and featured professional baseball and American football player Bo Jackson.

Jackson was the first athlete in the modern era to play professional baseball and football in the same year. He was the perfect spokesman for a shoe geared toward an athlete actively engaged in more than one sport at a time or with little time between activities to switch to sport-specific footwear.