Film
Contributing to the E38's continued popularity was its appearance in several films such as Tomorrow Never Dies (750iL), Bumer "Бумер" (750iL), Enemy of the State (740iL), Invictus (740iL), Bad Santa (740iL), Fun with Dick and Jane (740iL), Showtime (740i), The Transporter (735i) which was a one off manual 750i badged as a 735i, "Live Free or Die Hard" which was a 2000 740i, and The Game (740iL). Even though it was the only featured car in the series to be replaced the following year, the E38 featured in the BMW Film Ambush which was released in fall 2001.
In the 18th James Bond feature film Tomorrow Never Dies, the sixteen E38 cars used during production were modified so they could be driven from the backseat. The car type is actually a BMW 740iL but they were re-badged as the 750iL. One survives today and can be seen at exhibition “TOP SECRET” at Museum Industriekultur, Nuremberg. Besides the 7 Series saloons, BMW also supplied a $14,000 R1200C motorcycle. BMW received the rights to use movie clips from the film in its multimillion-dollar campaign, and during the 1997 holiday season they offered a special promotion that included the R1200C with the purchase of the 750iL.
Read more about this topic: BMW 7 Series (E38)
Famous quotes containing the word film:
“All film directors, whether famous or obscure, regard themselves as misunderstood or underrated. Because of that, they all lie. They’re obliged to overstate their own importance.”
—François Truffaut (1932–1984)
“If you want to tell the untold stories, if you want to give voice to the voiceless, you’ve got to find a language. Which goes for film as well as prose, for documentary as well as autobiography. Use the wrong language, and you’re dumb and blind.”
—Salman Rushdie (b. 1948)
“Film music should have the same relationship to the film drama that somebody’s piano playing in my living room has to the book I am reading.”
—Igor Stravinsky (1882–1971)