The Blue Cross Blue Shield Association (BCBSA) is a federation of 38 separate health insurance organizations and companies in the United States. Combined, they directly or indirectly provide health insurance to over 99 million Americans. The history of Blue Cross dates back to 1929, while the history of Blue Shield dates to 1939. The Blue Cross Association dates back to 1960, while its Blue Shield counterpart was created in 1948. The two organizations merged in 1982, forming the current association.
Read more about Blue Cross Blue Shield Association: History, Current Organization, List of Blue Cross and Blue Shield Companies, Criticism and Controversy
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“But the lark is so brimful of gladness and love,
The green fields below him, the blue sky above,
That he sings, and he sings; and for ever sings he—
‘I love my Love, and my Love loves me!’”
—Samuel Taylor Coleridge (1772–1834)
“He saved others; he cannot save himself. He is the King of Israel; let him come down from the cross now, and we will believe in him.”
—Bible: New Testament, Matthew 27:42.
“Vice is its own reward. It is virtue which, if it is to be marketed with consumer appeal, must carry Green Shield stamps.”
—Quentin Crisp (b. 1908)
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—Michel de Montaigne (1533–1592)