Blue Bird Toffee is a brand of toffee, founded in Worcestershire, England, in 1898 by Harry Vincent.
Vincent had similar ideas to Cadbury and the Frys with regards to the workplace being a pleasant environment to work.
Vincent's toffee was originally called Harvino, but after watching Maeterlink's play 'The Blue Bird of Happiness' he renamed the product Blue Bird.
Bluebird Toffee left their West Midlands site in October 1998, and the company now trade in Hull as part of Needler's.
Needler's changes name after acquiring Blue Bird to become Needler Bluebird. In 2002 Needler Bluebird was purchased by Ashbury Confectionery and discontinued all lines previously made by Needler's and Blue Bird.
Ashbury donated the company's collection of historic Blue Bird packaging to the Black Country Living Museum.
Famous quotes containing the words blue and/or bird:
“One way to do it might be by making the scenery penetrate the automobile. A polished black sedan was a good subject, especially if parked at the intersection of a tree-bordered street and one of those heavyish spring skies whose bloated gray clouds and amoeba-shaped blotches of blue seem more physical than the reticent elms and effusive pavement. Now break the body of the car into separate curves and panels; then put it together in terms of reflections.”
—Vladimir Nabokov (1899–1977)
“I’d like to come back as an independent woman who has more ambition than I have.”
—Jenny Bird (b. c. 1937)