The Bloom Country Branding Ranking
Annually Bloom Consulting publishes the Bloom Consulting Country Brand Ranking for the past year. The Ranking determines the position of a country has according to its economic performance based on previous economic history. The first ranking was made in summer 2011, examining 144 and 157 countries in trade and tourism field, respectively. The ranking uses dozens of variables in order to position the countries by facts and mathematical algorithms instead of pure opinions, like other country branding rankings do. The methodology measures the coherency between the external messages of a country and its actual economic performance. The higher a country is on the list, the better they are compared to their competitors, in positioning themselves to attract either Foreign Direct Investment or tourists.
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Famous quotes containing the words bloom, country and/or ranking:
“Bees
Shaking the heavy dews from bloom and frond.
Boys
Bursting the surface of the ebony pond.”
—Wilfred Owen (1893–1918)
“I believe that in this country the press exerts a greater and a more pernicious influence than the church did in its worst period.”
—Henry David Thoreau (1817–1862)
“We should spend less time ranking children and more time helping them to identify their natural competencies and gifts and cultivate these. There are hundreds and hundreds of ways to succeed and many, many different abilities that will help you get there.”
—Howard Gardner (20th century)