The Bloom Country Branding Ranking
Annually Bloom Consulting publishes the Bloom Consulting Country Brand Ranking for the past year. The Ranking determines the position of a country has according to its economic performance based on previous economic history. The first ranking was made in summer 2011, examining 144 and 157 countries in trade and tourism field, respectively. The ranking uses dozens of variables in order to position the countries by facts and mathematical algorithms instead of pure opinions, like other country branding rankings do. The methodology measures the coherency between the external messages of a country and its actual economic performance. The higher a country is on the list, the better they are compared to their competitors, in positioning themselves to attract either Foreign Direct Investment or tourists.
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