Partnership With JetBlue
In April 2006, JetBlue partnered with Bliss spa, hoping to fill seats in fiercely competitive transcontinental markets. On JetBlue’s overnight flights from the Western United States, called Shut-Eye Flights, customers received an exclusive Bliss-branded amenity kit containing breath freshening mint lip balm, lemon+sage body butter, an eyeshade and earplugs. The kits were distributed only on flights between Western states and the East Coast for a one year period.
Read more about this topic: Bliss (spa)
Famous quotes containing the word partnership:
“Are we bereft of citizenship because we are mothers, wives and daughters of a mighty people? Have women no country—no interests staked in public weal—no liabilities in common peril—no partnership in a nation’s guilt and shame?”
—Angelina Grimké (1805–1879)