Partnership With JetBlue
In April 2006, JetBlue partnered with Bliss spa, hoping to fill seats in fiercely competitive transcontinental markets. On JetBlue’s overnight flights from the Western United States, called Shut-Eye Flights, customers received an exclusive Bliss-branded amenity kit containing breath freshening mint lip balm, lemon+sage body butter, an eyeshade and earplugs. The kits were distributed only on flights between Western states and the East Coast for a one year period.
Read more about this topic: Bliss (spa)
Famous quotes containing the word partnership:
“Society is indeed a contract.... It is a partnership in all science; a partnership in all art; a partnership in every virtue, and in all perfection. As the ends of such a partnership cannot be obtained in many generations, it becomes a partnership not only between those who are living, but between those who are living, those who are dead, and those who are to be born.”
—Edmund Burke (1729–1797)