Acquisition By LVMH
In March 1999, the luxury products group, LVMH (Moët Hennessy Louis Vuitton), announced the acquisition of a majority stake in Bliss spa for a reported $30 million. It was LVMH’s first North American acquisition, and a break with their previous strategy of pursuing European prestige brands. In December 1999, LVMH christened its office tower at 57th Street and Madison Avenue in New York City by opening the second Bliss Spa, Bliss 57.
Read more about this topic: Bliss (spa)
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