Blackface - Modern-day Manifestations

Modern-day Manifestations

Over time, blackface and darky iconography became artistic and stylistic devices associated with art deco and the Jazz Age. By the 1950s and 1960s, particularly in Europe, where it was more widely tolerated, blackface became a kind of outré, camp convention in some artistic circles. The Black and White Minstrel Show was a popular British musical variety show that featured blackface performers, and remained on British television until 1978. Many of the songs were from the music hall, country and western and folk traditions. Actors and dancers in blackface appeared in music videos such Grace Jones's "Slave to the Rhythm" (1980, also part of her touring piece A One Man Show) and Taco's "Puttin' on the Ritz" (1984).

When trade and tourism produce a confluence of cultures, bringing differing sensibilities regarding blackface into contact with one another, the results can be jarring. Darky iconography is still popular in Japan today, but when Japanese toymaker Sanrio Corporation exported a darky-icon character doll (the doll, Bibinba, had fat, pink lips and rings in its ears) in the 1990s, the ensuing controversy prompted Sanrio to halt production.

Travelers to Spain have expressed dismay at seeing "Conguito", a tubby, little brown character with full, red lips, as the trademark for Conguitos, a confection manufactured by the LACASA Group. In Britain, "Golly", a golliwog character, fell out of favor in 2001 after almost a century as the trademark of jam producer James Robertson & Sons; but the debate still continues whether the golliwog should be banished in all forms from further commercial production and display, or preserved as a treasured childhood icon. In France, the chocolate powder Banania still uses a little black boy with large red lips as its emblem.

The influence of blackface on branding and advertising, as well as on perceptions and portrayals of blacks, generally, can be found worldwide.

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