Production
The Black Cab Sessions were conceived by Jono Stevens and produced as a partnership between Hidden Fruit (Gen Stevens and Chris Pattinson) and Just So Films (Jonny Madderson and Will Evans).
One of the producers reports that about 10 percent of the cab drivers approached by the producers turns them down, thinking that the idea is weird, but that those who do participate enjoy it.
Filming of the Black Cab Sessions began in May, 2007 and is ongoing.
Read more about this topic: Black Cab Sessions
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“The production of too many useful things results in too many useless people.”
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“Just as modern mass production requires the standardization of commodities, so the social process requires standardization of man, and this standardization is called equality.”
—Erich Fromm (1900–1980)
“In the production of the necessaries of life Nature is ready enough to assist man.”
—Henry David Thoreau (1817–1862)