BK Crown Jewels line was a line of chicken sandwiches and hamburgers sold by the international fast-food restaurant chain Burger King in the New Zealand Market. They were larger, adult oriented products made with higher quality ingredients than their "standard" menu items.
The line was part of a series of sandwiches designed to expand Burger King's menu with both more sophisticated, adult oriented fare and present a larger, meatier product that appeals to adult males ages 18–34. Along with the TenderCrisp, TenderGrill and Angus sandwiches, these products are intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quality products.
Read more about BK Crown Jewels Line: Product Variants, History
Famous quotes containing the words crown, jewels and/or line:
“So much of the trouble is because I am a woman. To me it seems a very terrible thing to be a woman. There is one crown which perhaps is worth it all—a great love, a quiet home, and children. We all know that is all that is worthwhile, and yet we must peg away, showing off our wares on the market if we have money, or manufacturing careers for ourselves if we haven’t.”
—Ruth Benedict (1887–1948)
“This was Pharaoh, direct descendent of our deity Amon, god of the sun, who rules the heavens as Pharaoh rules the earth. Again, he brought treasure, gold, and precious jewels taken from our enemies. For to Pharaoh riches were power and power was to be desired. And also again he brought many captives. For is it not by slaves that one becomes even richer and then has even more power?”
—William Faulkner (1897–1962)
“As for conforming outwardly, and living your own life inwardly, I do not think much of that. Let not your right hand know what your left hand does in that line of business. It will prove a failure.... It is a greater strain than any soul can long endure. When you get God to pulling one way, and the devil the other, each having his feet well braced,—to say nothing of the conscience sawing transversely,—almost any timber will give way.”
—Henry David Thoreau (1817–1862)