BK Crown Jewels line was a line of chicken sandwiches and hamburgers sold by the international fast-food restaurant chain Burger King in the New Zealand Market. They were larger, adult oriented products made with higher quality ingredients than their "standard" menu items.
The line was part of a series of sandwiches designed to expand Burger King's menu with both more sophisticated, adult oriented fare and present a larger, meatier product that appeals to adult males ages 18–34. Along with the TenderCrisp, TenderGrill and Angus sandwiches, these products are intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quality products.
Read more about BK Crown Jewels Line: Product Variants, History
Famous quotes containing the words crown, jewels and/or line:
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Let angels prostrate fall;
Bring forth the Royal Diadem,
To crown Him Lord of all.”
—Edward Perronet (1726–1792)
“This was Pharaoh, direct descendent of our deity Amon, god of the sun, who rules the heavens as Pharaoh rules the earth. Again, he brought treasure, gold, and precious jewels taken from our enemies. For to Pharaoh riches were power and power was to be desired. And also again he brought many captives. For is it not by slaves that one becomes even richer and then has even more power?”
—William Faulkner (1897–1962)
“What is line? It is life. A line must live at each point along its course in such a way that the artist’s presence makes itself felt above that of the model.... With the writer, line takes precedence over form and content. It runs through the words he assembles. It strikes a continuous note unperceived by ear or eye. It is, in a way, the soul’s style, and if the line ceases to have a life of its own, if it only describes an arabesque, the soul is missing and the writing dies.”
—Jean Cocteau (1889–1963)