BK Crown Jewels line was a line of chicken sandwiches and hamburgers sold by the international fast-food restaurant chain Burger King in the New Zealand Market. They were larger, adult oriented products made with higher quality ingredients than their "standard" menu items.
The line was part of a series of sandwiches designed to expand Burger King's menu with both more sophisticated, adult oriented fare and present a larger, meatier product that appeals to adult males ages 18–34. Along with the TenderCrisp, TenderGrill and Angus sandwiches, these products are intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quality products.
Read more about BK Crown Jewels Line: Product Variants, History
Famous quotes containing the words crown, jewels and/or line:
“To be a king and wear a crown is more glorious to them that see it than it is pleasure to them that bear it.”
—Elizabeth I (1533–1603)
“The lakes are something which you are unprepared for; they lie up so high, exposed to the light, and the forest is diminished to a fine fringe on their edges, with here and there a blue mountain, like amethyst jewels set around some jewel of the first water,—so anterior, so superior, to all the changes that are to take place on their shores, even now civil and refined, and fair as they can ever be.”
—Henry David Thoreau (1817–1862)
“A line in long array, where they wind betwixt green islands;
They take a serpentine course—their arms flash in the sun—hark to the musical clank;”
—Walt Whitman (1819–1892)