BK Crown Jewels line was a line of chicken sandwiches and hamburgers sold by the international fast-food restaurant chain Burger King in the New Zealand Market. They were larger, adult oriented products made with higher quality ingredients than their "standard" menu items.
The line was part of a series of sandwiches designed to expand Burger King's menu with both more sophisticated, adult oriented fare and present a larger, meatier product that appeals to adult males ages 18–34. Along with the TenderCrisp, TenderGrill and Angus sandwiches, these products are intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quality products.
Read more about BK Crown Jewels Line: Product Variants, History
Famous quotes containing the words crown, jewels and/or line:
“no thread
Of cloudy silver sprinkles in your gown
Its venom of renown, and on your head
No crown is simpler than the simple hair.”
—Wallace Stevens (1879–1955)
“This was Pharaoh, direct descendent of our deity Amon, god of the sun, who rules the heavens as Pharaoh rules the earth. Again, he brought treasure, gold, and precious jewels taken from our enemies. For to Pharaoh riches were power and power was to be desired. And also again he brought many captives. For is it not by slaves that one becomes even richer and then has even more power?”
—William Faulkner (1897–1962)
“I said: “A line will take us hours maybe;
Yet if it does not seem a moment’s thought,
Our stitching and unstitching has been naught.”
—William Butler Yeats (1865–1939)