BK Crown Jewels line was a line of chicken sandwiches and hamburgers sold by the international fast-food restaurant chain Burger King in the New Zealand Market. They were larger, adult oriented products made with higher quality ingredients than their "standard" menu items.
The line was part of a series of sandwiches designed to expand Burger King's menu with both more sophisticated, adult oriented fare and present a larger, meatier product that appeals to adult males ages 18–34. Along with the TenderCrisp, TenderGrill and Angus sandwiches, these products are intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quality products.
Read more about BK Crown Jewels Line: Product Variants, History
Famous quotes containing the words crown, jewels and/or line:
“This crown to crown the laughing man, this rose-wreath crown: I myself have set this crown upon my head, I myself have pronounced my laughter holy.”
—Friedrich Nietzsche (1844–1900)
“Just see how it glints and sparkles. Of course it is a nucleus and focus of crime. Every good stone is. They are the devil’s pet baits. In larger and older jewels every facet may stand for a bloody deed....”
—Sir Arthur Conan Doyle (1859–1930)
“The line of separation was very distinct, and the Indian immediately remarked, “I guess you and I go there,—I guess there’s room for my canoe there.” This was his common expression instead of saying “we.” He never addressed us by our names, though curious to know how they were spelled and what they meant, while we called him Polis. He had already guessed very accurately at our ages, and said that he was forty-eight.”
—Henry David Thoreau (1817–1862)