BK Crown Jewels line was a line of chicken sandwiches and hamburgers sold by the international fast-food restaurant chain Burger King in the New Zealand Market. They were larger, adult oriented products made with higher quality ingredients than their "standard" menu items.
The line was part of a series of sandwiches designed to expand Burger King's menu with both more sophisticated, adult oriented fare and present a larger, meatier product that appeals to adult males ages 18–34. Along with the TenderCrisp, TenderGrill and Angus sandwiches, these products are intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quality products.
Read more about BK Crown Jewels Line: Product Variants, History
Famous quotes containing the words crown, jewels and/or line:
“So much of the trouble is because I am a woman. To me it seems a very terrible thing to be a woman. There is one crown which perhaps is worth it all—a great love, a quiet home, and children. We all know that is all that is worthwhile, and yet we must peg away, showing off our wares on the market if we have money, or manufacturing careers for ourselves if we haven’t.”
—Ruth Benedict (1887–1948)
“The lakes are something which you are unprepared for; they lie up so high, exposed to the light, and the forest is diminished to a fine fringe on their edges, with here and there a blue mountain, like amethyst jewels set around some jewel of the first water,—so anterior, so superior, to all the changes that are to take place on their shores, even now civil and refined, and fair as they can ever be.”
—Henry David Thoreau (1817–1862)
“There is a line between a definite maybe and an indefinite yes.”
—Mason Cooley (b. 1927)