BK Crown Jewels line was a line of chicken sandwiches and hamburgers sold by the international fast-food restaurant chain Burger King in the New Zealand Market. They were larger, adult oriented products made with higher quality ingredients than their "standard" menu items.
The line was part of a series of sandwiches designed to expand Burger King's menu with both more sophisticated, adult oriented fare and present a larger, meatier product that appeals to adult males ages 18–34. Along with the TenderCrisp, TenderGrill and Angus sandwiches, these products are intended to bring in a larger, more affluent adult audience who will be willing to spend more on the better quality products.
Read more about BK Crown Jewels Line: Product Variants, History
Famous quotes containing the words crown, jewels and/or line:
“There might you have beheld one joy crown another, so and in such manner that it seemed sorrow wept to take leave of them, for their joy waded in tears.”
—William Shakespeare (1564–1616)
“Just see how it glints and sparkles. Of course it is a nucleus and focus of crime. Every good stone is. They are the devil’s pet baits. In larger and older jewels every facet may stand for a bloody deed....”
—Sir Arthur Conan Doyle (1859–1930)
“Experience has taught me, when I am shaving of a morning, to keep watch over my thoughts, because, if a line of poetry strays into my memory, my skin bristles so that the razor ceases to act.”
—A.E. (Alfred Edward)