Bing (company) - World War I

World War I

World War I forced Bing out of the export market at its peak. In 1916, Ives and the A. C. Gilbert Company formed the Toy Manufacturers Association and lobbied to protect the growing U.S. toy manufacturing industry, which had grown in the absence of foreign competition. As a result, tariffs on German toys rose from 35 percent to 70 percent. Additionally, German wages rose after the war, as did shipping costs and inflation. This created an unfavorable climate for German exports. Additionally, Lionel Corporation's advertising that criticized the manufacturing methods of its competitors' trains, targeted mainly at Ives, also hurt Bing's image because Bing's methods were so similar. Bing struggled to sell through its old inventory and misjudged demand. When the market evaporated for its 1 gauge trains, it re-gauged some models to O gauge, where they looked oversized, and other models to Lionel's Standard gauge, where they looked undersized. Yet by 1921, Bing had re-established itself in the U.S. market, largely through sales through catalog retailer Sears, Roebuck & Co. However, by 1925, Lionel was also selling through Sears, and Bing quickly found itself squeezed out of the market. Bing attempted to compensate by increasing its presence in Canada, where it competed with mixed success with American Flyer.