Business Model Implications
Time to market can take longer with Brew than with Java ME because of Brew's rigorous certification requirements. This certification process may be perceived as an advantage by established software developers because the difficulties associated with testing and development costs create a high cost of entry to developers with low budgets and little time, resulting in less market dilution. Specifically, developers of casual games run less risk of having to compete with freeware workalikes developed and self-published by hobbyists. However this comes as a cost to the end-user as there's less competition to develop the best solution for the cheapest price to the end user.
- After an application is written, it takes two weeks per iteration of True Brew testing (each time the application fails the test).
- Next, negotiations with carrier(s) commence.
- Then, (if successful) the carrier will spend time retesting the application with their own tests on their network.
- Finally, rolling out a new version means starting the process over again.
Currently, most developers choose to support both Java ME and Brew, or only Java ME. Java ME may offer a lower cost to market because most carriers allow non-certified Java ME applications to run on their phones. Java ME is widely used in Europe, while Brew is primarily used in the U.S. and Japan. Even in the U.S., Java ME phones have a larger market share than Brew enabled handsets. One of the initial advantages of Brew was that Verizon made it easy to purchase applications from the phone, while most Java ME carriers did not. However, most carriers of Java ME phones now offer easy-to-access purchasing portals.
There are now commercial technologies to fully automate porting from Java ME to Brew. This reduces the entry barrier to produce Brew applications by eliminating the need to develop two versions of the same application in both Java and C/C++.
Read more about this topic: Binary Runtime Environment For Wireless
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