Billboard Today
Billboard Publications became a major trade magazine publisher, acquiring The Hollywood Reporter, Kirkus Reviews, Adweek and Mediaweek. It was acquired by Dutch publisher VNU (later renamed the Nielsen Company) in 1993, but later sold in 2009 along with the other Nielsen Business Media properties to the new company e5 Global Media, which was renamed in 2010 to Prometheus Global Media.
Billboard is intended for music professionals, such as record label executives, artists, music retailers, and radio DJs. Although it is generally considered a business-to-business magazine, it can be found at many consumer bookstores and magazine stands, particularly in cities with a large music industry presence such as New York, Los Angeles, Nashville, and Miami. Editorial coverage and broader strategy are guided by its editorial director, Bill Werde.
Much of the magazine is available at Billboard's B2B site, Billboard.biz. Billboard.com is the consumer-centered site, and includes artist interviews, daily news and charts.
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