Storylines
After his father dies, Bill receives 50 percent ownership of Spencer Publications and is named co-CEO with his sister, Karen. He hires his father's close friend, Stephanie Forrester, to promote Jackie M Designs by writing a scandalous daily blog/webcast entitled The Logan Chronicles. It makes Spencer Publications a lot of money and gives Stephanie her revenge on her ex-husband, Eric, and his new wife, Donna Logan. Bill begins dating Katie Logan, but her sisters, Brooke and Donna, assume Bill is just using her and oppose their relationship. Bill and Katie marry at her childhood home with their famnilies present.
When the Forresters are thirty minutes late in a loan payment, Bill pressures the banker to foreclose and the Forresters reluctantly sell to Bill and Forrester Creations becomes a subsidiary of Spencer Publications. Katie is suspicious but Bill says he is doing the best thing for the company. When moving into the Forrester beach house,that Bill secretly bought, Katie discovers Bill's true motivations when she finds a DVD, in which Bill Spencer, Sr. promises his son half of Spencer Publications on the condition that Bill use the company to avenge Stephanie, whom he reveals to be his true love, by crushing Eric and taking away his company. Bill names Katie CEO, much to the resentment of the Forresters. Bill and Katie both make it known that they are the ones in charge, which nearly causes Ridge and Eric to quit the company. Meanwhile, Ridge's daughter, Steffy, is attracted to Bill and makes several attempts to seduce him away from his wife. Steffy even finds a way to blackmail Bill into selling Forrester Creations back to her family by nearly seducing Bill and taking Katie's ring from the dresser in the bedroom. Bill agrees to sell Forrester Creations to Eric and Ridge but Steffy has the document state that the company will be sold to Eric, Ridge, Stephanie, and Taylor. Bill tells Katie he is selling Forrester Creations Katie doesn't understand his motivation for selling it; but he gets the company back anyway.
Bill helps Donna win a percentage of the stock in the company as part of her divorce settlement with Eric and then buys it from her. Bill soon learns that he is the father of a former Spencer Publications employee named Liam Cooper, whose mother, Kelly Hopkins, Bill had dated in college. Both Katie and Hope Logan encourage Bill and Liam to get to know each other. Bill and Liam soon become close. The devious schemer, Amber Moore, pretends to sleep with an unconscious Liam at a party and then claims to be pregnant with his child. Bill forces Amber to get a paternity test, which proves Liam is the father, Bill is furious and threatens revenge. Bill buys a beach house for Amber, but finds the perfect opportunity to be rid of her when she falls over a bannister. He does nothing as she hangs on for dear life, but Steffy arrives in time and saves her. Amber gives birth to a daughter and its revealed that Marcus Forrester is the father not Liam.
Bill's marriage to Katie is further strained as she overhears him confiding in Steffy his intent to kill Amber. Katie learns of Bill's near affair and his plans to leave her for Steffy. The shock causes her to have a heart attack, which leads Bill to realize how much he cares about her. Bill then decides to stay with Katie and ends his relationship with Steffy. Liam stops by Steffy's condo to drop off the spare key that Bill had and finds Steffy unconscious and submerged in her bathtub. After regaining consciousness, Steffy tells him how grateful she is to him for saving her but uses the experience to further antagonize Hope. Liam becomes engaged to Hope and in an attempt to save his son's reputation as a potential lady's man he and Steffy plot together to destroy Liam and Hope's engagement. Bill also relates to his friend and right hand man Justin Barber that he thinks Steffy is a much better woman for his son and he wants his son to marry Steffy. Bill sees Hope as a manipulative tease since she wants to wait until they're married before having sex. Bill wants his son with Steffy. Thanks to Steffy, Bill gets what he wants; Hope breaks off her engagement to Liam after seeing him & Steffy kissing, and he ends up proposing to Steffy, who happily accepts. Bill encourages the relationship and even tells them to go out of town on a romantic getaway. Bill is further delighted and happy when he learns that on October 11, 2011 Liam and Steffy get married. Katie, however, doesn't support the marriage and is very suspicious of it because she believes that Steffy has other motives to marry Liam. Katie vows to get him and Hope back together, which she does when she finds out that Bill and Steffy conspired to keep Liam and Hope apart. She tells Liam everything, resulting in him blasting both his father and Steffy. Liam reunites with Hope despite Bill's objections. Bill vows to do whatever he can to keep his family together despite Liam's and Katie's anger and disappointment in him.
In 2012, Bill learns his sister Karen and niece Caroline, an aspiring fashion designer, are moving to Los Angeles. Bill continues to try and make sure that Liam doesn't end up with Hope. He is shocked to learn Katie is pregnant, and fearing for her health, demands she get an abortion, but she refuses. He eventually comes to accept the pregnancy upon realizing how much it means to Katie. Karen then tells Bill that she is gay, and that their father, Bill Spencer Sr. threatened to disown her if she came out publicly, for fear it would hurt Spencer Publications. Bill tells her that unlike their father, he loves and accepts her for who she is, which Karen greatly appreciates. In September, Katie gives birth to a baby boy named William Logan Spencer. Later, suffering from postpartum depression, Katie leaves Bill and their son, and starts pushing Bill towards her sister Brooke. Bill and Brooke become very close, kissing multiple times. When Katie eventually returns home with the help of Taylor Hayes, he and Brooke seem disappointed, when Katie asks why they seem mellow, they inform her that Stephanie Forrester had died just a few hours earlier. Bill also ends up having to face up to his part in Liam and Hope's breakup when Liam confronts him about his role in the whole sorted mess.
Despite Katie having come back, Bill can't seem to deny what he feels for Brooke, and they start spending more time together. Bill even encourages Brooke to relaunch her popular Brooke's Bedroom line, which Eric approves of. However, Katie catches them fooling around and becomes angry over what she assumes is her husband cheating on her with her sister. All the stress over Bill's closeness to Brooke takes its toll on Katie, and she winds up in the hospital after suffering a heart attack. Despite having slept together, Bill and Brooke decide to end their affair for Katie's sake, and Bill makes an effort to show Katie that he loves her and is committed to her.
Bill then finds himself involved in more relationship drama when his niece Caroline talks to him about her troubled relationship with Brooke's son Rick and how neglected she feels because of him spending more time with a woman named Maya then with her. Curious, Bill asks his friend and longtime associate Justin Barber and his assistant Allison to dig up whatever dirt they can on Maya. After getting the information he needs, Bill then schemes to break up Rick and Maya by having her ex-boyfriend Jesse show up.
Breaking up Rick and Maya, however, ends up becoming the least of Bill's problems when Taylor reveals the truth about his affair with Brooke in front of everyone, including Katie, at Brooke's birthday party. A betrayed Katie slaps Bill across the face and hands him her wedding ring, indicating that their marriage is over. She later tells Bill that she wants a divorce. Then Katie divorces to Bill and she becames, with Karen Spencer's help, the CEO of Spencer Publications.
Read more about this topic: Bill Spencer, Jr.