The format of the sketches resembles the improv game "Two Describe a Third." Three or four friends (known as the "Bill Brasky Buddies") gather in a public place to drink Scotch, smoke cigars, and loudly reminisce about their mutual acquaintance Bill Brasky. The Brasky Buddies are all apparently businessmen who worked with Brasky. They all have red cheeks, red noses, and big white teeth. They appear to be coming from a business conference, and are already very drunk.
The discussions begin with an agreement that "Bill Brasky is a son of a bitch," and then proceeds to tall tales of Brasky's superhuman feats, usually focused on his huge size, virility, celebrity connections, amazing tolerance for drugs and alcohol, and reckless disregard for human life. If their stories are to be believed, Brasky is enormously tall and heavy, can eat anything, can tolerate any amount of drugs and alcohol, is superhumanly tough, and has caused the death and maiming of many people. All of the salesmen have been his victim at one time or another, but they are all celebrated with the same gusto. At regular intervals, they raise their glasses to toast him, shouting "To Bill Brasky!"
Typically, the three cycle through the same genres of comment four or five times. The first buddy will begin a long anecdote about Brasky, interrupted by the second drunkenly blurting out something embarrassing (e.g. "I'm wearing a diaper"). The buddies then exchange several shorter claims about Brasky. The cycle will then repeat, starting with the second Brasky Buddy, getting more outrageous each time around. At some point another man, usually Tim Meadows, will interject with "Are you guys talking about Bill Brasky? I know Bill Brasky!" and be welcomed into the group.
Some sketches end with Brasky's appearance via a forced perspective shot that makes him look like a giant.
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