Trade Names
Several companies have attempted to trademark particular strains and as a marketing technique, have invented scientific sounding names for the strains.
Danone (Dannon) markets the subspecies strain DN 173 010 as Bifidus Digestivum (UK), Bifidus Regularis (US and Mexico), Bifidobacterium Lactis or B.L. Regularis (Canada), DanRegularis (Brazil), Bifidus Actiregularis (Argentina, Austria, Belgium, Bulgaria, Chile, Czech Republic, France, Germany, Greece, Hungary, Israel, Italy, Kazakhstan, Netherlands, Portugal, Romania, Russia, South Africa, Spain and the UK), and Bifidus Essensis in the Middle East (and formerly in Hungary and Bulgaria) through Activia from Safi Danone KSA.
Chr. Hansen A/S from Denmark has a similar claim on a strain of Bifidobacterium animalis subsp. lactis, marketed under the trademark BB-12. It is marketed both as Bifidobacterium animalis and Bifidobacterium lactis, however, the true scientific name of the strain is Bifidobacterium animalis subsp lactis.
Lidl lists "Bifidobacteria BB12" in its "Proviact" yoghurt.
Read more about this topic: Bifidobacterium Animalis
Famous quotes containing the words trade and/or names:
“And there is no trade or employment but the young man following it may become a hero.”
—Walt Whitman (1819–1892)
“We rarely quote nowadays to appeal to authority ... though we quote sometimes to display our sapience and erudition. Some authors we quote against. Some we quote not at all, offering them our scrupulous avoidance, and so make them part of our “white mythology.” Other authors we constantly invoke, chanting their names in cerebral rituals of propitiation or ancestor worship.”
—Ihab Hassan (b. 1925)