Career
In 1948 Furness was performing in the television series Studio One which was broadcast live. She filled in for an actor to promote Westinghouse products during the advertisement break, and impressed the company with her easy and professional manner. They offered her a contract to promote their products and she subsequently became closely associated with them. One of television's most recognizable series of commercials had Furness opening wide a refrigerator door, intoning, "You can be sure... if it's Westinghouse." (The spots were so well known they were often parodied: one Mad Magazine gag imagined the words on a neon sign, with a few key letters burned out: YOU CAN....SU.E IF IT'S WESTINGHOUSE!")
Ironically, Furness may be best known today for a Westinghouse commercial in which she did not appear: during a live spot, a refrigerator door failed to open, creating one of the most infamous bloopers in TV history. This actually did not happen to Furness, as has often been claimed, but to another actress (June Graham) who was substituting for her.
Furness was a regular panelist on What's My Line? in 1951, and that fall appeared in a series of live mysteries on ABC, under the weighty title Your Kaiser Dealer Presents Kaiser-Frazer "Adventures In Mystery" Starring Betty Furness In "Byline". In 1953 she appeared in her own daytime television series Meet Betty Furness, which was sponsored by Westinghouse; she remained a spokesperson for the company until 1960. She then attempted to move into a less commercialized role in television but found herself too closely associated with advertising to be taken seriously. During this time she worked on radio, and also on behalf of the Democratic Party.
Furness has two stars on the Hollywood Walk of Fame for her contribution Motion Pictures, and to Television.
Read more about this topic: Betty Furness
Famous quotes containing the word career:
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—Jessie Bernard (20th century)