Bernard Loomis (July 4, 1923 - June 2, 2006) was an American toy developer and marketer who introduced to some of the world's most notable brands including "Chatty Cathy", "Barbie", "Hot Wheels", "Baby Alive", and "Strawberry Shortcake", but perhaps his biggest marketing success was bringing a then-unknown film property called Star Wars to the toy shelves.
Every toy company he worked for (Mattel, General Mills, and Hasbro) became "the world's largest toy company" during his tenures in each company.
He also coined the word "toyetic" in a conversation with Steven Spielberg about translating his Close Encounters of the Third Kind into figures.
Read more about Bernard Loomis: Early Years, The Mattel Years (1960 - 1970), The Kenner Years and Star Wars (1970 - 1984), Hasbro and Beyond (1984 - 2006)
Famous quotes containing the word bernard:
“Dying is a troublesome business: there is pain to be suffered, and it wrings one’s heart; but death is a splendid thing—a warfare accomplished, a beginning all over again, a triumph. You can always see that in their faces.”
—George Bernard Shaw (1856–1950)