Bernard Braden - Exit From BBC

Exit From BBC

Braden fell from grace when he advertised margarine on the BBC's commercial rival ITV; the BBC felt this was inconsistent with his role as the consumers' spokesman and the show was cancelled. Esther Rantzen, one of the researcher/presenters, went on to front a remarkably similar consumer show called That's Life—essentially a Braden Beat sans Braden, complete with a Fletcher (Cyril not Ronald) to read out the amusing misprints: the ITV sketch show End of Part One, scripted by Andrew Marshall and David Renwick, created a spoof of That's Life entitled That's Bernard Braden's Show Really.

Rantzen says in her autobiography that Braden, pressed for an explanation of his self-destructive decision, said he was unable to resist the lure of so much money for an afternoon's work; she was later to emulate Braden once again by accepting money for promoting an accident claims company.

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