Television
In 1947, Adams left Chicago's for Los Angeles, due to health reasons. He resigned from Mercury Records and moved with wife Lucy and their children, Helen and Richard. Adams soon became the booking agent for singer Kay Starr.
Adams was hired in 1950 by Lew Wasserman to join MCA, where remained for 20 years. He began by booking for television and appearances in Las Vegas such stars as Jane Russell, Dinah Shore, Phil Harris, Jack Carson, and Dean Martin and Jerry Lewis.
Booking talent for local TV in Los Angeles led to assignments in network TV. Adams worked closely with Ralph Edwards ("The Ralph Edwards Show") in developing a creative packaging arrangement with NBC whereby the host talent—Edwards—formed a corporation and licensed a particular show with the network for a predetermined figure and paid the producer, director, and star guests, as well as all of the "below-the-line" or backstage personnel himself. The virtue of packaging lay in the creative control retained by the host and in tax advantages afforded corporations.
Adams' chief responsibility for MCA became the packaging of new programs and negotiation of their contracts. In 1957 he went to Europe to create MCA's international TV division. He signed stand-up comic Bob Newhart, booked him into clubs, and soon sold "The Bob Newhart Show" to NBC. The show ran for only one year but won a Peabody Award and an Emmy nomination.
Read more about this topic: Berle Adams
Famous quotes containing the word television:
“Television ... helps blur the distinction between framed and unframed reality. Whereas going to the movies necessarily entails leaving one’s ordinary surroundings, soap operas are in fact spatially inseparable from the rest of one’s life. In homes where television is on most of the time, they are also temporally integrated into one’s “real” life and, unlike the experience of going out in the evening to see a show, may not even interrupt its regular flow.”
—Eviatar Zerubavel, U.S. sociologist, educator. The Fine Line: Making Distinctions in Everyday Life, ch. 5, University of Chicago Press (1991)
“The technological landscape of the present day has enfranchised its own electorates—the inhabitants of marketing zones in the consumer goods society, television audiences and news magazine readerships... vote with money at the cash counter rather than with the ballot paper at the polling booth.”
—J.G. (James Graham)
“It is among the ranks of school-age children, those six- to twelve-year-olds who once avidly filled their free moments with childhood play, that the greatest change is evident. In the place of traditional, sometimes ancient childhood games that were still popular a generation ago, in the place of fantasy and make- believe play . . . today’s children have substituted television viewing and, most recently, video games.”
—Marie Winn (20th century)