Franchise
Since the Berenstain Bears' creation, the characters have been widely licensed for a broad array of products. The franchise exploded in size in the 1980s, when King Features began aggressively promoting the Bears to marketers amidst a surge in popularity following a series of animated television specials. As of 1983, the Berenstain Bears had been licensed to approximately 40 companies for more than 150 types of products, with projected annual sales of $50 million.
Read more about this topic: Berenstain Bears
Famous quotes containing the word franchise:
“...feminism differs from reform of any kind, even franchise reform. Feminists, I should say, are not reformers at all, but rather intellectual biologists and psychologists.”
—Rheta Childe Dorr (1866–1948)
“Many famous feet have trod
Sublunary paths, and famous hands have weighed
The strength they have against the strength they need;
And famous lips interrogated God
Concerning franchise in eternity....”
—Philip Larkin (1922–1986)
“To-day women constitute the only class of sane people excluded from the franchise ...”
—Mary Putnam Jacobi (1842–1906)