Bengt Baron

Bengt Baron (born 6 March 1962) is a former backstroke swimmer from Sweden. He won the 100 m backstroke at the 1980 Summer Olympics in Moscow, and was a member of the bronze winning team from Sweden in the 4×100 m freestyle at the 1984 Summer Olympics in Los Angeles, California. An undergraduate student from the University of California, Baron was named into its Hall of Fame in 1999. In the years 1979–1985 he won a total number of 33 Swedish titles.

After his career as swimmer, Baron attended the Haas School of Business at the University of California, Berkeley, where he received his MBA in 1988. Upon graduation, he joined McKinsey & Company in their Stockholm office, after which he joined numerous consumer companies, including Coca-Cola, AB Frionor (a Norwegian frozen seafood company), and Kodak. In 2001, Baron was named CEO and President of Absolut Vodka. He is married to Agneta Mårtensson.