Renaissance
In 1989 there was hope of a revival with the backing of Pesaro-based manufacturer Giancarlo Selci. But the time still wasn't right for a real comeback.
In 1995 revival of the brand with the glorious history became a real possibility when Andrea Merloni took charge. Results were fast in coming with the launch of the Tornado Tre 900 super sport bike in 2002 and the current launch of the TNT, the roadster. Former Australian Superbike champion Peter Goddard signed with Benelli in 2001 to accelerate the development of the Tornado Tre 900.
Benelli is now part of motor Group Qianjiang, which is a corporation located in Wenling, southeast China. Benelli Q.J. is located in Pesaro where the previous proprietors based the facilities, keeping the whole workforce previously working at Benelli s.p.a.
Read more about this topic: Benelli (motorcycles)
Famous quotes containing the word renaissance:
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