Ben and Jerry's - Original Flavors and Sundaes

Original Flavors and Sundaes

Chubby Hubby consists of vanilla malt ice cream swirled with fudge and peanut butter, and containing pretzel nuggets covered in fudge and filled with peanut butter. For the month of September 2009, Ben and Jerry's, in partnership with Freedom to Marry, renamed Chubby Hubby to Hubby Hubby, in celebration of the legalization of same-sex marriage in the company's home state of Vermont. The carton featured the image of two men getting married beneath a rainbow.

On March 13, 2012, Ice cream giant Ben & Jerry’s announced it will be changing the name of one of its ice cream flavors in the UK in support of equal marriage rights for same-sex couples. Oh! My! Apple Pie! will become Apple-y Ever After and tubs will feature a gay couple atop a wedding cake decorated with rainbows.

Ben Cohen and Jerry Greenfield appeared on the The Colbert Report on March 5, 2007 to promote their new ice cream flavor, Stephen Colbert's AmeriCone Dream, and their grassroots education and advocacy project, TrueMajority.

The company renamed a flavor, Yes Pecan, in reference to Barack Obama's victory in the 2008 U.S. Presidential election. They later decided in January 2009 to donate all proceeds made on the sale of that flavor to the Common Cause Education Fund.

On March 2, 2011 Cohen and Greenfield appeared on Late Night with Jimmy Fallon and unveiled their new flavor of ice cream, Late Night Snack, whose carton features a picture of Jimmy Fallon on it.

The Vermonster is a large ice cream sundae served in a "Vermonster Bucket" in Ben & Jerry's "scoop shops." Its ingredients are 20 scoops of ice cream, 4 bananas, 4 ladles of hot fudge, 3 chocolate chip cookies, 1 chocolate fudge brownie, 10 scoops of walnuts, 2 scoops each of 4 toppings of your choice, and whipped cream. It contains 14,000 calories, and 500 grams of fat.

Free Cone Day is an annual event held between late March and early May, in which Ben & Jerry's scoop shops give out free ice cream cups and cones. The most recent event took place on Tuesday, April 3, 2012 from noon to 8 p.m. The first Free Cone Day was held on Saturday, May 5, 1979 by Ben and Jerry as a customer and staff appreciation event for the first anniversary of their store's opening.

Over one million free cones are given away each year, prompting the company's ad slogan "Be One In A Million." Charitable organizations are often present at the stores each year and enjoy a significant amount of fundraising success. Oftentimes, local celebrities show up at various stores, promoting the day and the charities there. Sometimes the event is scheduled to coincide with Earth Day and sometimes volunteers are on hand with clipboards and voter registration forms to help those who would like to register to vote.

Additionally, the Ben and Jerry's ice cream factory has an ice cream graveyard on site, where the graves of past ice cream flavors exist. However, favorite flavors can be resurrected from their grave to be brought back into stores. Customers can simply bring an ice cream flavor back from the past by filling out a form on their website.