Bell Canada - Marketing


Bell Canada created the Frank and Gordon beavers to advertise its products from 2006 to 2008.

Coinciding with its advertising campaign as part of its sponsorship of the 2008 Beijing Olympics, Bell introduced a new logo and minimalist ad style, with the slogans "Today just got better" (with emphasis on the suffix "er") in English Canada and "La vie est Bell" (a pun on "La vie est belle" — French: life is beautiful) in French Canada. The font used in Bell's marketing is a custom typeface known as 'Bell Slim', by Canadian typeface designer Ian Brignell.

Bell applied to purchase Astral Media, a radio and television broadcasting corporation, on March 15, 2012 for 3.38 billion dollars. On October 18, 2012, the federal broadcast regulator ( the Canadian Radio-Telecommunications Commission) rejected the application to purchase Astral, citing concerns from other broadcasters and media companies of Bell gaining an undue dominance and de-facto monopoly.

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