Behavioural Confirmation - Examples

Examples

• Physical attractiveness – When one interacts with another of high or low physical attractiveness they influence the others social prowess. When a target (unbeknownst to them) is tagged physically attractive, through interaction with the perceiver, in turn becomes to behave in a friendlier manner than those tagged unattractive (Snyder, Tanke & Berscheid, 1977).

• Race - In Chen and Bargh’s (1997) study, it was shown that participants who were subliminally primed with an African-American stereotype observed more hostility from the target they interacted with than those who were in the control condition. This suggests that behavioural confirmation caused targets to become more hostile when their perceiver had been negatively primed.

• Gender – When participants were made aware of their targets' gender in a division of labour task, targets fell into their gender-specific roles through behavioral confirmation (Skrypnek & Snyder, 1982).

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