Beer in Mexico - Commemorative Beers

Commemorative Beers

In addition to microbrews, some enterprises have introduced niche brands based more on name or marketing, rather than on brewing style. One company by the name of Minerva, based in Guadalajara, introduced a beer named "Malverde" after the supposed "saint" of drug traffickers, Jesús Malverde. The beer was first introduced in Culiacán, Sinaloa, where the chapel of Jesús Malverde is located and is the home of the cartel headed by Joaquín "El Chapo" Guzman. It is also available in Guadalajara. This same company had earlier launched "Duff" beer, modeled after the beer on the television show "The Simpsons" but ran into copyright issues. More recently, group of Mexican businessmen introduced a beer called "10 Maradó," which is named in honor of Diego Maradona. This beer is the first is a series dedicated to various football/soccer legends and teams which the enterprise called "La Liga Cervecera" (The Beer League). The beer was introduced at the II Festival de Cerveza de Guadalajara and according to its producers is "light, with body and with a flavor similar to the most premium beers of Argentina." Maradona's face does not appear on the label, only the word Maradó and the number 10, with a background of blue and white stripes. This same group created the company Cervecería Revolución with beers dedicated to Che Guevara, Maquiavelo and Emiliano Zapata.