Importance
Consumers tend to place a lot of importance on beer heads: too much of a head is undesirable because it detracts from the mass of the drink (similar to carbonated soda drinks), but on the other hand, a beer drink is viewed as incomplete unless it has a head, and the specific form of head expected for the type of beer. Some view beer heads as important because they give off the aroma of the beer. Another opinion is that it is important for the aesthetic look of the beer. The commercial significance of the head has led to extensive academic study, and sophisticated analysis techniques.
Read more about this topic: Beer Head
Famous quotes containing the word importance:
“A toothache, or a violent passion, is not necessarily diminished by our knowledge of its causes, its character, its importance or insignificance.”
—T.S. (Thomas Stearns)
“Any novel of importance has a purpose. If only the “purpose” be large enough, and not at outs with the passional inspiration.”
—D.H. (David Herbert)
“The importance of its hat to a form becomes
More definite. The sweeping brim of the hat
Makes of the form Most Merciful Capitan,
If the observer says so....”
—Wallace Stevens (1879–1955)