Importance
Consumers tend to place a lot of importance on beer heads: too much of a head is undesirable because it detracts from the mass of the drink (similar to carbonated soda drinks), but on the other hand, a beer drink is viewed as incomplete unless it has a head, and the specific form of head expected for the type of beer. Some view beer heads as important because they give off the aroma of the beer. Another opinion is that it is important for the aesthetic look of the beer. The commercial significance of the head has led to extensive academic study, and sophisticated analysis techniques.
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Famous quotes containing the word importance:
“The awareness of the all-surpassing importance of social groups is now general property in America.”
—Johan Huizinga (1872–1945)
“A man’s personal defects will commonly have with the rest of the world precisely that importance which they have to himself. If he makes light of them, so will other men.”
—Ralph Waldo Emerson (1803–1882)
“When we can begin to take our failures nonseriously, it means we are ceasing to be afraid of them. It is of immense importance to learn to laugh at ourselves.”
—Katherine Mansfield (1888–1923)