Importance
Consumers tend to place a lot of importance on beer heads: too much of a head is undesirable because it detracts from the mass of the drink (similar to carbonated soda drinks), but on the other hand, a beer drink is viewed as incomplete unless it has a head, and the specific form of head expected for the type of beer. Some view beer heads as important because they give off the aroma of the beer. Another opinion is that it is important for the aesthetic look of the beer. The commercial significance of the head has led to extensive academic study, and sophisticated analysis techniques.
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Famous quotes containing the word importance:
“I ascribe a basic importance to the phenomenon of language.... To speak means to be in a position to use a certain syntax, to grasp the morphology of this or that language, but it means above all to assume a culture, to support the weight of a civilization.”
—Frantz Fanon (1925–1961)
“When will the world learn that a million men are of no importance compared with one man?”
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“The importance of its hat to a form becomes
More definite. The sweeping brim of the hat
Makes of the form Most Merciful Capitan,
If the observer says so....”
—Wallace Stevens (1879–1955)