Importance
Consumers tend to place a lot of importance on beer heads: too much of a head is undesirable because it detracts from the mass of the drink (similar to carbonated soda drinks), but on the other hand, a beer drink is viewed as incomplete unless it has a head, and the specific form of head expected for the type of beer. Some view beer heads as important because they give off the aroma of the beer. Another opinion is that it is important for the aesthetic look of the beer. The commercial significance of the head has led to extensive academic study, and sophisticated analysis techniques.
Read more about this topic: Beer Head
Famous quotes containing the word importance:
“An interesting play cannot in the nature of things mean anything but a play in which problems of conduct and character of personal importance to the audience are raised and suggestively discussed.”
—George Bernard Shaw (1856–1950)
“A man’s personal defects will commonly have with the rest of the world precisely that importance which they have to himself. If he makes light of them, so will other men.”
—Ralph Waldo Emerson (1803–1882)
“I can never bring you to realize the importance of sleeves, the suggestiveness of thumb-nails, or the great issues that may hang from a boot-lace.”
—Sir Arthur Conan Doyle (1859–1930)