Importance
Consumers tend to place a lot of importance on beer heads: too much of a head is undesirable because it detracts from the mass of the drink (similar to carbonated soda drinks), but on the other hand, a beer drink is viewed as incomplete unless it has a head, and the specific form of head expected for the type of beer. Some view beer heads as important because they give off the aroma of the beer. Another opinion is that it is important for the aesthetic look of the beer. The commercial significance of the head has led to extensive academic study, and sophisticated analysis techniques.
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Famous quotes containing the word importance:
“I ascribe a basic importance to the phenomenon of language.... To speak means to be in a position to use a certain syntax, to grasp the morphology of this or that language, but it means above all to assume a culture, to support the weight of a civilization.”
—Frantz Fanon (1925–1961)
““I’m sure you’ve often wished there was an after-life.” Of course I had, I told him. Everybody has that wish at times. But that had no more importance than wishing to be rich, or to swim very fast, or to have a better-shaped mouth.”
—Albert Camus (1913–1960)
“People without imagination are beginning to tire of the importance attached to comfort, to culture, to leisure, to all that destroys imagination. This means that people are not really tired of comfort, culture and leisure, but of the use to which they are put, which is precisely what stops us enjoying them.”
—Raoul Vaneigem (b. 1934)