Importance
Consumers tend to place a lot of importance on beer heads: too much of a head is undesirable because it detracts from the mass of the drink (similar to carbonated soda drinks), but on the other hand, a beer drink is viewed as incomplete unless it has a head, and the specific form of head expected for the type of beer. Some view beer heads as important because they give off the aroma of the beer. Another opinion is that it is important for the aesthetic look of the beer. The commercial significance of the head has led to extensive academic study, and sophisticated analysis techniques.
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Famous quotes containing the word importance:
“I am not sure that it is of the first importance that you should be happy. Many an unhappy man has been of deep service to himself and to the world.”
—Woodrow Wilson (1856–1924)
“The importance of its hat to a form becomes
More definite. The sweeping brim of the hat
Makes of the form Most Merciful Capitan,
If the observer says so....”
—Wallace Stevens (1879–1955)
“Shall we then judge a country by the majority, or by the minority? By the minority, surely. ‘Tis pedantry to estimate nations by the census, or by square miles of land, or other than by their importance to the mind of the time.”
—Ralph Waldo Emerson (1803–1882)