Importance
Consumers tend to place a lot of importance on beer heads: too much of a head is undesirable because it detracts from the mass of the drink (similar to carbonated soda drinks), but on the other hand, a beer drink is viewed as incomplete unless it has a head, and the specific form of head expected for the type of beer. Some view beer heads as important because they give off the aroma of the beer. Another opinion is that it is important for the aesthetic look of the beer. The commercial significance of the head has led to extensive academic study, and sophisticated analysis techniques.
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Famous quotes containing the word importance:
“The awareness of the all-surpassing importance of social groups is now general property in America.”
—Johan Huizinga (1872–1945)
“Never before has a generation of parents faced such awesome competition with the mass media for their children’s attention. While parents tout the virtues of premarital virginity, drug-free living, nonviolent resolution of social conflict, or character over physical appearance, their values are daily challenged by television soaps, rock music lyrics, tabloid headlines, and movie scenes extolling the importance of physical appearance and conformity.”
—Marianne E. Neifert (20th century)
“The importance of a lost romantic vision should not be underestimated. In such a vision is power as well as joy. In it is meaning. Life is flat, barren, zestless, if one can find one’s lost vision nowhere.”
—Sarah Patton Boyle, U.S. civil rights activist and author. The Desegregated Heart, part 1, ch. 19 (1962)