Release
The world premiere of Becoming Jane took place in London on 5 March 2007. It was released to cinemas on 9 March 2007 in the United Kingdom and a week later in Ireland by Buena Vista International. It ultimately grossed £3.78 million in the UK and Ireland, placing in sixteenth among all UK films for the year in those markets. Sixty-three percent of the audience was female, and 40.5 percent were above the age of 55. The film's performance was considered "disappointing", and it influenced the US release date. It arrived in Australia on 29 March.
Miramax distributed the film in the United States, giving it a release date of 3 August 2007. Originally, the studio intended to release Becoming Jane in June or July due to a "counter-programming" strategy, attempting to attract demographic groups who were not interested in large blockbusters. The film was expected to perform well during all seven days of the week and gradually gain more viewers during its time in cinemas. Due to the presence of recognizable stars such as Hathaway, Becoming Jane was expected to also do well among mainstream audiences. However, due to its weak UK release, the film's release was moved to August, when it opened on 100 screens in its first week. It increased to 601 screens the following week, later reaching 1,210 screens. While the film made under $1 million in its first week, it was considered "a highly respectable showing for a heritage biopic" and enough of a figure to "justify a ten-week run." The film eventually grossed a total of $18,670,946 in the US.
On an international scale, Becoming Jane received a total of $37,311,672. It earned its highest grosses in the US, the UK, and Australia.
Read more about this topic: Becoming Jane
Famous quotes containing the word release:
“The near touch of death may be a release into life; if only it will break the egoistic will, and release that other flow.”
—D.H. (David Herbert)
“As nature requires whirlwinds and cyclones to release its excessive force in a violent revolt against its own existence, so the spirit requires a demonic human being from time to time whose excessive strength rebels against the community of thought and the monotony of morality ... only by looking at those beyond its limits does humanity come to know its own utmost limits.”
—Stefan Zweig (18811942)
“The steel decks rock with the lightning shock, and shake with the
great recoil,
And the sea grows red with the blood of the dead and reaches for his spoil—
But not till the foe has gone below or turns his prow and runs,
Shall the voice of peace bring sweet release to the men behind the
guns!”
—John Jerome Rooney (1866–1934)