Sponsorship
The Beck's Brewery beer Haake-Beck sponsors Bundesliga club Werder Bremen.
Beck's beer has previously sponsored the Beck's Futures British art prize given to contemporary artists.
Beck's summer 2009 limited-edition labels were designed by the musical groups Hard-Fi and Ladyhawke (musician). Beck's 2010 limited-edition art labels were designed by the musical group Phoenix and other emerging artists. With each art label, consumers could download a free track from play.com.
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